Connie is a Director of Liberty Lane Trading and the MD of Black Like Me. She has a B.Comm and a B.Comm Hons. Degree. Connie has proved herself as MD of Black Like Me and built up the brand from where her husband Herman left it in 2004 to follow other interests.
Herman is a Director of Liberty Lane Trading and a shareholder with his wife through their family trust. In the early eighties, Herman sold various products on a commission basis from the boot of his car. Towards the end of 1983 he was selling hair products and made up his mind to start his own hair care manufacturing business. By February 1985 the first bottles of Black Like Me products hit the South African market.
In 2002 he joined the BEE arena and formed Leswikeng Minerals & Energy (Pty) Ltd. In January 2004 he handed over the CEO position of Black Like Me to his wife Connie, but remained a major shareholder. To date he has invested in various sectors: training, mining, construction, exhibitions, real estate, security, aviation and information technology.
Haroon is a Director of Liberty Lane Trading and owns shares through his family trust. Haroon is the Marketing Director of AMKA Products. He helped to build the AMKA family business into the largest privately owned cosmetic and toiletry company in South Africa. AMKA not only supplies local markets, but has distribution networks across Africa, and exports to Europe, America and the Middle East. AMKA has been nominated as one of the Top 300 empowerment companies for the last three years.
We are a Level Two Contributor to Broad-based BEE in terms of the latest Code of Good Conduct of the dti.
Liberty Lane, our partner, is owned by the Herman and Connie Mashaba Family Trust, and Dihlare Investment Holdings. Connie Mashaba, CEO of black cosmetics company Black like Me, serves on the Board of Assessment College.
We are a Qualifying Small Enterprise on the present version of the BEE Score Card and a Broad Based Black Economic Empowerment (BBBEE) enterprise.
Our high score is due to direct and indirect empowerment.
We have used these same businesses in 80% of our procurement